Airport Printing Service

Objective

Although an established printer for 30 years in the El Paso/Las Cruces area, Airport Printing Service needed to upgrade their image and position itself as an experienced leader in printing services and print production technology in the region. Though established with local creative agencies, Airport Printing lacked name and brand recognition among the market base while requiring consistent promoting of new quality standards and increased range of services it offered.

Target Audience

  • Businesses
  • Corporations
  • Educational Institutions
  • Advertising and Design firms in the El Paso/Las Cruces region

    Media

  • Website
  • Direct Mail promotions
  • Newspaper ads and inserts
  • Promotion through local university basketball games

    Results

  • 2005 Silver Addy for logo identity
  • Increased name brand awareness
  • Recognized as the fastest growing printer in El Paso (2006)
  • Relocation and expansion of facilities and equipment

     

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